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Alex Ferguson HWA Exclusive Speaker

"We´d like to thank Sir Alex Ferguson for being here and for his help in making Nordic Business Forum 2014 an unforgettable experience for so many people. Here´s a good evidence that the event went extremely well: we have already sold over 4700 tickets for the next year!"

- Nordic Business Forum

Alex Ferguson

  • Record-Breaking Coach Lauded as the Most Successful Manager in the History of Professional Sport
  • Manager, Manchester United football club (1986–2013)
  • Authority on Long-Term Leadership in a Highly Competitive Global Environment

An authority on leadership and management, Sir Alex Ferguson is regarded as one of the most admired and respected managers in the history of football, the world’s most popular sport.When Sir Alex Ferguson retired in 2013 after 26 years as manager of Manchester United football club, media outlets around the world lauded his legendary career. The New York Times called Sir Alex “…a candidate for the title of greatest coach, or manager, in history — not only in soccer, but in any sport on any continent.” As a manager, Sir Alex was often guarded in his public comments, but now, Sir Alex is able to candidly share with audiences his personal views on his leadership and management success and details of his storied career.

Alex Ferguson Speech Topics

Creating a Winning Organization for the Long-Term

Sir Alex reveals the passion, philosophies and principles that shaped his career. From the qualities required to develop talent to the skills necessary to build, and rebuild, winning teams to the importance of embracing and adapting to change. These are just a few of the management lessons Sir Alex developed over his time as the most successful manager in the history of the world’s most popular sport.

Alex Ferguson Biography, Background, and Speaker Profile

Sir Alex Ferguson is regarded as one of the most admired and respected managers in the history of football, the world’s most popular sport. Ferguson’s early success as a manager in Scotland attracted an underachieving Manchester United in 1986.

Twenty-six years later, Sir Alex had won 38 trophies, including 13 Premier League and two UEFA Champions League titles, making United the most successful club in English football.

During his tenure at United as well as earlier years as a manager and player, Sir Alex developed a unique, deliberate and much-analyzed leadership philosophy, which was recently studied by Harvard Business School in a leadership case study focused on his management approach.

The consistent success Sir Alex produced, over a period spanning three decades, was the driving force that resulted in Manchester United becoming the most valuable sports franchise in the world. The growing commercialization of football during this same period attracted wealthy investors from all over the world allowing competitive teams to outspend United by staggering proportions. However Sir Alex’s formula for talent development, organizational management, motivation and communication, and his goal of “building a club rather than a team” enabled Manchester United to achieve record-breaking results.

Sir Alex was respected by his players because he personally supported their development and fiercely protected them. In return, he expected the highest caliber performance and personal discipline, and he was not afraid to trade or bench players who didn’t live up to expectations. This approach to talent management and his famous youth program produced some of the most decorated players in history.

United fans idolize Sir Alex for the trophies he brought their team over 26 years, all delivered with an exciting, entertaining style of play and a never-say-die attitude that produced some astonishing comebacks. Football fans admire Sir Alex for both the length of his tenure at the summit of the game and his legacy of repeatedly building successful teams. Students of leadership and business admire Sir Alex Ferguson for his long-term leadership in a highly competitive global environment.

Sir Alex remains on the Manchester United’s board.

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