Author, The Art of Choosing
S.T. Lee Professor of Business in the Management Division of the Columbia Business School

HWA Speakers Bureau Presents: Sheena Iyengar

NOW PLAYING: Recognize How Choice is Viewed in Different Cultural Contexts

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Sheena Iyengar's provocative book The Art of Choosing won Gold at the 2011 Axiom Business Book Awards. The book was also a finalist for the 2010 Financial Times and Goldman Sachs Business Book of the Year Award and was voted #3 on AMAZON's BUSINESS & INVESTING TOP 10! Dr. Iyengar was selected by The Thinkers 50 as one of 2011's "50 Most Influential Management Gurus." This definitive listing of the world’s top 50 business thinkers is published only every two years.

CLICK HERE to read Sheena Iyengar's interesting CNN commentary, “The 'Michigan fish test' and the Middle East” about how culture can affect the way Americans comprehend the events in the Middle East.

The Art of Choosing

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